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Pop Culture Pop Culture

UNO Hello Kitty

Sanrio's biggest star, now first to zero.

Players
2-10
Age Rating
7+
Deck Size
112 cards
Released
2010

The Story

UNO Hello Kitty (subtitled "Friendship") was released by Mattel in 2010, one of several Hello Kitty UNO decks dating back to a 2003 "Love Me Not" edition, reflecting Sanrio's long-running crossover partnership with Mattel.

Rule Twists vs. Classic UNO

Everything below is an official printed rule unless flagged otherwise.

Standard UNO rules

Plays exactly like classic UNO — match by color, number, or symbol, with the same Skip, Reverse, Draw Two, Wild, and Wild Draw Four cards. Only the card artwork changes to the licensed theme.

Widely used — not an official rule

Some themed decks add a unique Wild card

Community

Many licensed UNO editions swap one of the four Wild cards for a theme-specific action card (e.g. a franchise-specific mini-game or bonus effect) instead of using pure reskins. The exact rule text varies by print run and box, and hasn't been independently verified for this specific edition, so it isn't listed here — check your box's insert for any card marked differently from the standard five.

Mechanics

House Rule Resolver

For UNO Hello Kitty

Someone at the table swears this is a rule. Here's what's actually printed vs. what's just widely played:

Some themed decks add a unique Wild card Not official

Many licensed UNO editions swap one of the four Wild cards for a theme-specific action card (e.g. a franchise-specific mini-game or bonus effect) instead of using pure reskins. The exact rule text varies by print run and box, and hasn't been independently verified for this specific edition, so it isn't listed here — check your box's insert for any card marked differently from the standard five.